OrielConcept

Oriel, Europe By Rail

A travel booking site for Oriel, a fictional company running small-group rail journeys through France, Italy, Spain, Portugal and Greece. Identity, art direction and the full booking experience: a planner that filters the journeys, saved shortlists, a currency switch, a route map that draws itself, day-by-day itineraries, and seat-aware booking.

Open The Live Design

arclight.co.in/concepts/oriel

The Oriel home page on desktop: Positano full-bleed behind the headline and a three-field trip planner.

The Oriel site on a phone: 'Europe, From The Window Seat' over Positano, with the trip planner below.

Open live

Type: Web design
Industry: Travel
Format: Responsive booking site, desktop and mobile
Year: 2026

What we made

Brand concept: name, arched-window mark, palette and type
Outcome-led copy for an English-speaking market
Booking UX: planner, filters, shortlist, journey drawer and reservation
Itinerary design with an animated route map
Responsive build with motion, live on this site

An original concept. Oriel is a fictional company invented by Arclight to show a travel booking experience. Its name, journeys, prices, dates, seat counts and reviews are made up and nothing can be booked. The places are real, and the photography is stock from Unsplash.

TravelBookingBrand identityUX

Made with UI/UX & Graphics Design

Inside The DesignOpen it live